What is URL Shortener?



URL shorteners are online tools that allow users to shorten long website links into a more concise format. These shortened URLs can then be shared more easily and take up less space in social media posts, emails, or text messages. In this blog post, we will explore what URL shorteners are, how they work, and their benefits.

What is a URL shortener?

A URL shortener is an online tool that converts long, unwieldy URLs into shorter, more manageable links. These links are still fully functional and direct users to the original web page, but they take up less space and are easier to share. Many URL shorteners also provide tracking features, so users can see how many people have clicked on the link and when.

How do URL shorteners work?

URL shorteners use a technique called URL redirection to create a shorter link that still directs users to the original website. When a user clicks on a shortened link, they are redirected through the URL shortener’s server, which then directs them to the original webpage.

URL shorteners use a unique algorithm to generate a unique code for each URL. This code is then appended to the domain name of the URL shortener, creating a short and easy-to-remember link. For example, the link “https://recut.in/what-is-url-shortener” could be shortened to “https://rcut.in/xyz.”

Benefits of URL shorteners

URL shorteners offer several benefits for users who need to share links online. Here are a few:

  • Saves space: Long URLs can take up a lot of space in social media posts, emails, or text messages. Shortened links can help conserve space, making it easier to share more information in less space.
  • Track clicks: Many URL shorteners offer tracking features, allowing users to see how many people have clicked on their links, when, and where.
  • Customizable: Some URL shorteners allow users to customize the link, so it is more meaningful and easier to remember.
  • Prevents link breakage: Long links can break when they are shared on some platforms, such as Twitter or text messages. Shortened links are less likely to break and ensure that users can access the intended webpage.


URL shorteners are a useful tool for anyone who wants to share links online. They provide a more manageable way to share information and offer tracking features that can help users better understand their audience. There are many URL shorteners available online, and users can choose the one that best meets their needs.



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